How To Get Your Average Ticket to Over $900

Unlock the secret to skyrocketing your average pressure washing sales from the $99 guy to $900 or more. This guide reveals the transformative journey from catering to standard residential jobs to securing lucrative boutique and corporate clients. Discover how positioning your business as a premium service provider can significantly increase your pricing power and attract high-value clients.

Optimizing Your Business for High-Value Sales:

1. Targeting Affluent Neighborhoods:

   • Understanding the Market: To elevate your average sale, focus on areas where the household income averages $100K or more. Such neighborhoods view a $1,000 service as a valuable investment rather than an expense.

   • Tools for Market Identification: Utilize free resources like the Justice Map to identify high-income areas through a color-coded income heatmap. Additionally, the USPS's Every Door Direct Mail (EDDM) tool can provide income demographics by ZIP code, enabling targeted marketing efforts.

2. Crafting Irresistible Package Deals:

   • Maximizing Value: Enhance your offerings with premium add-ons, such as gutter cleanouts and patio cleaning, to create compelling packages ranging from $1,000 to $1,500. Utilize bid software like ResponsiBid to automate pricing and package options.

3. Professionalism in Customer Interaction:

   • First Impressions Matter: Answer calls with professionalism and follow up promptly. Maintain a polished appearance and brand image to justify premium pricing through perceived value.

4. Pricing Strategies:

   • Square Footage Pricing: Implement a pricing model based on square footage for services like house washing and roof cleaning. This approach ensures accurate bids and helps achieve higher average sales.

5. Efficiency and Volume:

   • Scaling Operations: Aim for multiple jobs per day to maximize revenue. Streamline processes and ensure your team works efficiently to increase the number of services provided.

6. Amplify Your Marketing Efforts:

   • Expanding Reach: Intensify your marketing by multiplying your efforts across platforms like Facebook, yard signs, and direct mail. Consistent and widespread marketing attracts more customers and builds a robust client base.

Mindset for Success:

• Believe in Your Value:

  Confidence in your ability to command higher prices is crucial. Engage with successful peers and seek industry training to bolster your confidence and strategies for premium pricing.

Transitioning to Commercial Services:

• The Next Level: Once you've established a strong residential service base, consider expanding into commercial contracts for significant revenue growth. Target facilities like hospitals and apartment complexes, and invest in training and equipment to cater to these high-value clients.

FAQs:

• Basic House Wash Pricing: In affluent areas, charging $500+ for a basic house wash is feasible, with potential for $750+ with add-ons.

• Add-On Services: Offer a range of services like exterior window cleaning and concrete cleaning to increase value.

• Daily Service Capacity: Efficient systems and team expansion can increase your service capacity to 3-5+ jobs per day.

• Professional Image: Invest in branding, timely service, and quality work to enhance your business's professionalism.

• Commercial Targets: Focus on large facilities with budget authority, such as property managers, for substantial contracts.

Conclusion: Elevating your pressure washing business to achieve $900+ average sales involves strategic targeting, premium service packaging, professional customer interaction, precise pricing, and aggressive marketing. By adopting these strategies, you can attract high-paying clientele and significantly boost your business's profitability and growth.